When choosing your packaging, the direct cost of the material alone shouldn’t be the only thing that guides your decision. There are many other factors to consider. Saving on costs in one area could lead to additional costs in others – that’s why it’s important to take a total cost approach when choosing packaging.
It can be difficult for companies to do this, as responsibilities are often shared between many different departments or divisions, making it hard to see the bigger picture.
Responsibility for the total cost can typically be divided between the following divisions within a company: